Four Steps to Effective Lawyer Blogging

Step 1: Write an Entertaining Lawyer-ish Blog Article

So many lawyers write blog articles as if they were targeting other lawyers. A better tactic is to write as if you are speaking to a close friend or family member.
Think “click bait” here. Your article needs to be somewhat lawyer-ish, but most important of all, it needs to be entertaining.
Surely, something about your area of the law is interesting. Some areas of the law are easier to do this in than others (DWI law, divorce law, criminal law).
With some imagination, any legal niche can be made interesting:

• real estate law (Top 3 Real Estate Problems in Houston)
• elder care law (Worried About How to Pay for Nursing Home Costs?)
• insurance law (Why Insurance Companies Deny Flood Claims in Harris County)
• personal injury Law (video ads + retargeting campaigns work best in personal injury)
• estate planning (Died Without a Will Horror Stories)

This kind of blogging campaign is designed to reach your actual customers, and it works best if your clients are individuals as opposed to corporate clients.

Step 2: Insert Calls-to-Action

Within the first paragraph of your article you need to write something to the effect of:

“Sarah Smith is a Criminal Attorney in Dallas, Texas. Call (555) 555-5555 for a free consultation, sarah@smithlaw.com.”

You can view this article in it's entirety at the American Bar Association Website.

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Where should you focus on getting your online reviews? There are so many different review websites to choose from, and it can be difficult to know where you should focus your efforts. Here are the 3 most important online review websites that every small business should focus on. LinkedIn Recommendations Why You Need Them: If […]

from Dustin Sanchez http://www.dustinsancheztv.com/the-online-reviews-that-matter/
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The Criminal Lawyer Case Study: Does SEO Actually Work?

Most of my clients are lawyers. It was only natural to approach my law school friends first when I started my law firm marketing business. I’ve since expanded to other niches,  but I still love to work with attorneys because having practiced law, I have a great advantage over other online marketers who don’t know […]

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A Day In The Life of a Lawyer...who is killing it on Google Search

15 Reasons Why Your Lawyer Website Doesn’t Generate New Clients

WARNING: I am not very good at making this stuff sound tactful. However, if your law firm is struggling to make ends meet, I can use the internet to put you in a higher tax bracket by this time next year. Dustin Sanchez is an attorney in Houston, TX, and a law firm seo expert. … Continue reading "15 Reasons Why Your Lawyer Website Doesn’t Generate New Clients"

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Lawyer Blogging That Works in 2016

I wrote a Dating Blog in law school. Literally “in” law school. When I wasn’t playing Online Poker in the back of class, I was writing blog articles about my modest dating exploits in Clearlake, Texas. Consequently, I did not end up being a very good lawyer…but I can blog the shiznit out of your … Continue reading "Lawyer Blogging That Works in 2016"

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Effective Content Marketing on Facebook = ROI

I’ve been getting law firm leads for my clients by running Facebook ads, but they are not the traditional “service marketing” ads that you are familiar with. The newest trend in small business marketing is “Content Marketing” on Facebook or LinkedIn. And here’s how it works…Finish reading this article on LinkedIn to see how I’m … Continue reading "Effective Content Marketing on Facebook = ROI"

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